Aston Villa have agreed a deal to sign Bournemouth striker Lewis Grabban on loan for the rest of the season, according to Sky Sports News.
Villa have beaten a host of other Championship clubs in the race for his signature, most notably fellow promotion chasers Cardiff City who were close to agreeing a permanent deal.
The Bluebirds have since switched their attentions to Bolton striker Gary Madine, whom they have agreed a £6m fee for.
Grabban spent the first half of the season at lowly Sunderland, where he scored 12 goals in 19 league games.
Bournemouth cut short his loan deal at the Stadium of Light early in the hope they could agree a permanent sale for the striker, but it seems he is set for his second loan spell of the season in the Championship.
Aston Villa manager Steve Bruce has made signing a new striker top of his wish list this month, with talismanic striker Jonathan Kodjia ruled out for the rest of the season.
Villa had been strongly linked with a move for Leicester City striker Leonardo Ulloa, but he returned to former club Brighton and Hove Albion earlier this week forcing the Villains to switch their attention elsewhere.
Grabban will become the clubs second signing of the month, following the loan capture of Manchester United defender Axel Tuanzebe.
Villa will be hoping that Grabban’s goals will help fire them back to the Premiership, following their relegation two seasons ago. The 30-year old does boast a Championship promotion on his CV. In 2014 he scored 12 goals for Norwich City in their play off winning season.