, The wait is over, the new Leeds United kit revealed – Twitter reacts

The wait is over, the new Leeds United kit revealed – Twitter reacts

Forget a shabby announcement on the club’s website or a few pictures in the local rag, that’s not how Leeds United’s new home kit launch has been handled. Ahead of it going on official release July 11, a select number of Leeds fans clutching 400 Wonka-style ‘golden tickets’ were invited to a sneak preview at Eland Road. They were in the company of Massimo Cellino and executives from Kappa UK..as well as a bespoke Mini Cooper in a kit launch livery and with Leeds United insignia.

Then it arrived.

The new Kappa-styled Leeds United home kit is an example of simplicity personified. Largely the traditional white, with limited blue cuffing and LUFC monogram on the socks,  it is the perfect example of the link put forward in the club’s strategy in selling season tickets; the linking of a past era of legends to a future of new heroes personified by the four players modelling the kit – the ‘Academy Quartet’ of Taylor, Mowatt, Cook and Byram (below).

The absence of a main shirt sponsor only goes to solidify this link to the past, a past when commercialisation was largely absent from football.

Reaction on Twitter

It seems that support for the kit is high amongst Leeds fans…

https://twitter.com/hollicklufc_/status/619216887268921346

https://twitter.com/lukehirst/status/619218314326355968

Even Leeds’ Yorkshire rivals seem to like it…

https://twitter.com/Perky1106/status/619217690025140224

And even Leeds fans can’t hide their waggish humour…

All in all, it seems that the kit launch for the Kappa-inspired Leeds United 2015/16 home kit is a success.

featured image – KappaUK Twitter feed

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