Today Bradford City travelled to Morecambe in a fixture that represented a traditional holiday jaunt for many Bradfordians in bygone times.

The north-west coast resort was a popular destination for many trips out from factories and working men’s’ clubs from the Bradford area, and remains popular to this day. However, the Bantams were there for the football today and not for the ‘Kiss Me Quick’ hats.

It was a match-up of sides facing contrasting fortunes at either end of the table. Home side Morecambe were a side at the bottom end of the table, already in the early throes of a relegation battle. Meanwhile, the visiting Bantams are a side with loftier ambitions under Gary Bowyer.

Relegated after what fans will admit was a pitiful campaign last season, there is much hope that the West Yorkshire side will bounce straight back to League One action at the first time of asking. There was certainly that hope when the club signed veteran strikers James Vaughan and Clayton Donaldson to spearhead their promotion charge.

Today’s trip to Morecambe saw head coach Bowyer say ahead of the game that it was likely to be their hardest game of the campaign thus far, this despite the disparity in positions between the two clubs. That proved to be the case in a hard-fought first 45 minutes between the two sides.

The game opened up early in the second half, Bradford City taking the lead through former Chelsea youngster Hope Akpan.

This sparked City into life and minutes later were unlucky not to double their lead after a good break by Callum Cooke and shot from Zeli Ismail was blocked by a Morecambe defender.

Still, the visitors pushed forward for a clinching goal and a valuable three points, chances continuing to come their way. However, the Bantams had to wait until the latter stages of the game for their second of the afternoon, courtesy of substitute Aramide Oteh who is on loan from Championship side QPR.

City held on for a 2-1 win, the home side scoring a late consolation goal deep into time added-on. The three points move the Bantams up to third in the table, above Forest Green Rovers on goal difference and only two points off top side Crewe Alexandra.