Earlier today, here on The72, we wrote about how West Brom were showing interest in Southampton striker Charlie Austin. However, according to Sky Sports (Live Transfer Tracker –  08:39) Bristol city are emerging as challengers for his capture.

West Brom have seen themselves shorn of a 53-goal front three with Dwight Gayle and Harvey Barnes returning to their respective clubs after loan deals and Jay Rodriguez being sold on to Premier League Burnley.

That left the Baggies short of a striker, and consistent stream of goals, capable of firing them towards a promotion charge this season. Last season they relied on the above trio, this season has seen them turn their attention to Southampton’s former Swindon Town and QPR striker.

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Now, buoyed with the cash from the David Webster sale, the Robins are said to be challenging  West Brom over their interest in Austin with Sky Sports saying that City “are also in talks with the Saints to bring him [Austin] to Ashton Gate.

There is little to no doubt that Austin would be able to handle the drop to the Championship, his record shows this. He’s scored 37 in 63 appearances for Swindon Town, as well as 44 in 90 games for Burnley. A £4.2million move from the Clarets to QPR saw him add a further 47 goals in 89 games before a Premier League move to Southampton saw him add a further 20 goals in 81 games.

In total, Austin has 97 goals at Championship (66 goals) or League One (31 goals) level, which would give a side like Bristol City, or Wolves, confidence that their outlay will be more than repaid with goals.

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Cynicism turned to optimism but without the woop woops and ringing bells. Leeds United supporter through thick and thin, more thin than anything recently. Write mainly about the Whites but turn my hand to other clubs. Lover of salted crisp sandwiches. Not a hipster.