According to a report from The Mirror, West Brom had an offer accepted by Premier League side Southampton for Charlie Austin, only for the striker to turn the move down in favour of remaining at St Mary’s.

We reported here on The72 that new manager Slaven Bilic had identified Southampton striker Charlie Austin as an important transfer target ahead of the new season, and now it has been claimed that the Baggies had an offer for the England man accepted, before Austin turned down the move.

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Austin played in 27 games across all competitions last season, competing with the likes of Danny Ings and Shane Long for a place in Ralph Hassenhutl’s starting eleven. And, with the arrival of Che Adams from Birmingham City and the departure of Sam Gallagher to Blackburn Rovers, Austin has said that he would prefer to remain with the Saints to fight for a place in the starting eleven.

The Baggies are in the market for a new striker or two after the loan deal for Newcastle United man Dwight Gayle expired upon the end of the season and hotshot striker Jay Rodriguez completed a move to the Premier League, joining up with former side Burnley in a reported £10 million deal.

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Now, with a move for Austin falling through, West Brom will have to look elsewhere as they look to bolster their attacking options ahead of the new season. It awaits to be seen if the Championship side have any other striker targets lined up, but with less than a month until the start of the campaign, Bilic will be hoping to bring in a new striker sooner rather than later.


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Writer for The72 and currently studying at the University of Lincoln. Based in Peterborough/ Lincoln and often writing about Peterborough United amongst other Championship and League One clubs.