Aston Villa have joined a host of English clubs in the race to sign John McGinn from Hibernian, according to The Daily Record.
After hitting financial difficulty, Bruce will be on the lookout for a bargain during the transfer window and believes he has found one in McGinn.
The 23 year plays in the same position as Grealish and would be seen as a direct replacement for him if the academy graduate leaves Villa Park.
Hibernian boss Neil Lennon has reportedly set an asking price of £5m which Villa will have to meet if they want to land their target.
McGinn joined Hibs in 2015 from St Mirren, Hibs paid a development fee to the Saints and his former club would be owed 30% of any transfer fee received.
Since his move to Easter Road, McGinn has made 100 league appearances, scoring 12 goals.
His fine form for Hibs was rewarded in 2016 when he was called up to the Scottish National side by then manager Gordon Strachan.
On his debut for Scotland, he played the full 90 minutes in a 1-0 win over Denmark and was awarded man of the match.
Since that game, McGinn has won 9 caps for his national side.
It is being reported that Aston Villa are demanding £40m for their star man, with a host of Premier League clubs circling and vying for his signature.
This money would allow Villa to sort some financial difficulty, as well as help fund a move for McGinn.
The Scotsman is a man in demand and is being tracked by Celtic as well as a number of Football League clubs. However, Bruce should act quickly to secure the services of the Hibs playmaker.