The likelihood of a price cap on Championship match tickets is continuing to grow, as it has been revealed that over half of the clubs in the division have agreed to an initiative to cap away tickets at £25.
The idea was a brainchild of senior staff at Ipswich Town, who wrote on behalf of the club to the rest of the league proposing a reciprocal price limit of £25 on away tickets for adults.
The Suffolk club’s official website claimed on Wednesday that the response thus far has been overwhelmingly positive, with half of the division’s teams agreeing to the cap.
Ipswich Town’s director of retail operations Lee Hyde told the club website: “We have received a very encouraging response so far and we have agreed a deal with 12 clubs.
“Some clubs have expressed an interest and want to consider it further before making a decision and some have yet to come back to us. That happens at this time of year with people away on holiday.
“At the moment, of the clubs we have contacted, only one has rejected the idea.”
The move is a huge step forward in terms of accessibility to supporters and could spark the start of a league-wide price cap on match day tickets, similar to the structure already in place in the Premier League.
Away tickets in the top flight have an upper price limit of £30, which ensures that supporters aren’t forced into paying over-the-odds in order to follow their team.
The cap was introduced last year after widespread discontent from supporters, who would often be charged upwards of £40 to watch matches away from home.