It seems inevitable that West ham will come back in for Scott Hogan in the coming days and eventually give in to the demand of Brentford’s £15 million asking price.
The deal has been one of most talked about of this window so far and it doesn’t seem like going away anytime soon. As the Guardian reported yesterday West Ham are still chasing the player despite the previous knock-backs.
The fee seems to be heading towards the £15 million mark and that seems steep for a player who hasn’t played at Premier League level. There is no doubting that Hogan has ability in bags but making the step up to the most competitive league in the world is a huge maybe. He has been in fine form this season and has time on his side, the striker just 24.
There are many strikers who have been prolific at this level and failed when making the step up to the top level. I’ve watched Hogan a number of times and he’s impressive more than he’s not. He can score all types of goals but the level of opposition in the Premier League is going to pose huge question marks for Hogan who will have much to prove. At £15 million he will be a player expected to deliver for the struggling Hammers.
From Brentford’s point of view they are sitting in a good position. West Ham can either pay the asking price for Hogan or Brentford keep their main man until at least the end of the season. Rochdale are set to make a hefty sum from this but Brentford’s profit will be huge. With a young squad and other options available at the club I think they will be absolutely fine even without replacing Hogan until the end of the season.
The money that could become available after this deal means they have a very strong hand in the transfer window. There are plenty of players that could come in, not a like-for-like at all but that could help fill the void left by Hogan. Players will look at what Brentford have done in developing Hogan in the last couple of seasons. Given the bad injury Hogan had he has come back and hit the ground running, this season hitting full stride and getting 14 goals already.
Brentford are very keen to bring Sergi Canos back to the club to add to their young and developing squad. Dean Smith and his side sit in mid-table and will know the departure of Hogan will probably damage their chances of making the play-offs but in long-term thinking they have plenty to be positive about.
Canos would add some fire power to the side but Leeds are also looking to bring the player to Elland Road. The club will be looking to bring in some faces even without the sale of Scott Hogan and if the sale does go through then their plans could expand, especially with other sides in the division beginning to make moves. What Hogan’s move certainly a gamble from West Ham’s point of view it certainly isn’t for Brentford, £15 million or a top striker at this level. Brentford fans may not see it that way and that’s understandable but in times like this you have to see the positives after the situation.
I follow a club that has been a keen seller of their best young talent over the years and I know how painful it can be losing them. The most recent example was losing our highly talented Lewis Cook to Bournemouth for £10 million in the summer. Leeds were left with little choice for the 19-year-old as Bournemouth offer Premier League football and four times the wages just to start with.
However after the dust settled I can accept both the player and clubs reasoning for doing this and we’ve gone from mid-table to fighting for promotion. We haven’t splashed the money but we’ve added quality in key areas and the likes of Liam Bridcutt and Eunan O’Kane arrived on free transfers but bigger wages than we would normally pay as we replaced Cook. The emergence of Ronaldo Vieira from the academy also shows that it is just a case of looking in the same place or various others. Brentford have a good run of bringing players from the lower leagues and developing their own way, and this could prove to be another chance.
Time will tell whether Brentford will have their man of a hefty chunk of money in the bank.