Brentford are targeting Barnsley striker Sam Winnall as a replacement for Scott Hogan, should the forward leave for Premier League outfit West Ham United, according to the Mirror.
The Hammers are confident that they can bring Hogan to the London Stadium before the conclusion of the January transfer window.
Hogan has scored 14 goals in 25 league appearances this season. Glenn Murray and Dwight Gayle are the only strikers in the second tier to boast a better record so far during this campaign.
Hogan made the switch to Brentford from Rochdale in July 2014, but has only become a regular feature in the first team this year after suffering an anterior cruciate ligament injury in his left knee the season after joining the London club.
Promotion hopefuls Reading have already shown previous interest in the forward, having tabled a £9 million bid before the January transfer window opened.
Another Championship side, Newcastle United, also looked into the possibility of signing Hogan, but were told they must pay £15 million, the figure the Bees valued the striker at before the January window.
Speaking about the striker, Brentford boss Dean Smith discussed the speculation by saying “He’ll be in a marketplace and the market tells you the value of it. The market has set its stall as to the price. I think his goals record puts him into a bracket.
“He takes each day as it comes as, against Cardiff, he felt he should have scored. He isn’t being distracted and is very much looking forward to taking on Norwich and getting chances and scoring them.”
Winnall has enjoyed a great first half of the Sky Bet Championship season. The forward has scored 11 goals in 22 league appearances so far.
The 25-year-old was pivotal in Barnsley’s promotion from League One during the 2015/16 campaign, scoring 21 goals and assisting a further seven.
Despite Hogan’s goals, Brentford currently sit in 14th place in the Sky Bet Championship table, securing 33 points in 25 games, with nine wins and six draws.