Instagram”s popularity has rocketed in recent years, and has grown rapidly since being acquired by Facebook in a $1 billion deal in what was thought to be a move to counter Twitter”s popular Vine service.

The ability to share photos and short, 15 second video clips has been incredibly popular with social networking fans, and to date Instagram has an estimated 130 million users.

But as brands and businesses broaden their digital horizons in social media, Instagram has began to take off, and football clubs in particular are beginning to use the platform as a more creative and photo-focused platform to engage with their fans.

The likes of Fulham, Liverpool, Manchester City, FC Dallas, Olympique Marseille and even Zenit St Petersburg actively use the photo sharing platform, but so do many football league clubs.

Here are a selection of The 72 who are outperforming their rivals on Instagram.


Birmingham City (@bcfcofficial)

One of my favourites is that of Birmingham City. The Championship giants may be languishing in a mid-table scrap in England”s second division, but they are leading the way when it comes to Instagram.

With 3,650 followers to date, the Blues are one of many clubs and brands that follow the idea that every brand should exert a personality – a face behind the badge.

The club runs special player days, such as the apparently popular #PaulRobinsonDay as players host live web chats with fans.

The side also ran a caption competition to coincide with Matt Green and Dan Burn”s recent visit to Birmingham Children”s Hospital”s summer fair, with tickets given to which ever follower could make the digital marketing team at St Andrews chuckle.

Bests: Player days, caption competitions, a sense of humour

Worst: Too many pictures of Paul Robinson


 Bristol City online slots (@bristolcityfc)

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Another great Here are a few horoscope libra celebrities born on September 30th and their romantic connections and casino spiele associated sign:Monica Bellucci (Libra) and Vincent Cassel (Sagittarius)Angie Dickinson (Libra) and Larry King (Scorpio) horoscope libra Relationship CompatibilitySep 30More September 30 Birthday AstrologySeptember 30 is associated with Birthday Number 3September 30 is associated with Tarot Card 2 of WandsDiscover the most popular September casino spiele 30 birthdays online slots including Madison Ziegler & Trevor Moran. example of Instagram use to engage with fans is that of Bristol City.

The League One based Robins have amassed well over 1,000 followers on the social network site, casino and online casino have a good habit of replying to fans questions and comments.
The best thing about Bristol”s account however is the image of the clubs new signings (pictured), with the slogan “We”ve signed up, now it”s your turn!”

A bit of wit goes a long way on social online casino media today.

Bests: A bit of wit, great images, pictures of Sean O”Driscoll forcing a smile whilst posing with the club mascot, Fiesta.

Worst: Only 13 posts since July last casino online year, a lot of self serving posts promoting sales of tickets etc.


Queens Park Rangers (@officialqpr)

4Football League Clubs Using Instagram
The best of the lot. Queens Park Rangers have Premier League quality players, and a top flight Instagram account to go with them.

Over 400 posts and 5,000 followers, The R”s have one of the most in-depth profiles of any football club in the lower tiers of English football, with superb professional images of fans celebrating, owner Tony Fernandes proudly sporting an Air Asia baseball cap, and pictures of team sheets before match days and behind the scenes access to the dressing room.

Bests: Great images, behind the scenes pictures, depicts emotion of fans

Worst: All images of the away kit are awful (purely the kit manufacturers fault), and surely Julio Cesar cant play in the Championship in a World Cup year?!

Subjective Analysis

Judging a brand or companies success on social media is a subjective practice. The analysis of ROI, follower interaction and number of fans are all good gauges as too a brands success online, but no one tool can be definitively measure even a football clubs aptitude on sites such as Instagram.

For example, a poor Instagram page from Real Madrid would still have more followers than a perfectly curated account devised by an Accrington Stanley or Vauxhall Motors, purely due to the clubs superior notoriety.

About Author

Arthur Wilson is a Sheffield Hallam University graduate in Journalism. He is now a football journalist and digital marketing executive at Fabric Digital in Manchester.