Former FA Communications Director Adrian Bevington is set to become an advisor to Forest owner and Chairman Fawaz Al-Hasawi.

Bevington has not hidden his desires to one day become a club chief executive since England’s World Cup in Brazil. This role though is solely an advisory one to Fawaz Al-Hasawi on a short term and part time basis. The 43 year old will advise the Forest owner on important matters regarding the running of the football club and footballing decisions.

Forest have been without a CEO since February when Paul Faulkner resigned from his role claiming he wasn’t able to have an influence. This came just after club legend Stuart Pearce was sacked as manager of the club and was eventually replaced by current manager Dougie Freedman which many claim that Faulkner wasn’t consulted on. Faulkner was aiming to bring stability to a club which was rattled by a turbulent second regime under Billy Davies. Both the commercial matters, which were ruined with press bans, and also financial matters of the club needed to be improved, especially with Financial Fair Play rules implemented which Forest broke and are now facing the consequences for.

Some fans will be hoping that Bevington’s role can become a more permanent fixture if he is to have a positive influence on the club. The running of the club could be argued to be quite amateur currently with matters off the pitch seeming rather clumsy. One constant claim to be made about the club is its constant nature to be issued with winding up orders due to late payments. The introduction of Financial Fair Play restrictions will not make the running of the club any easier and the introduction of a former FA Managing Director will not hinder the clubs hopes of getting out of these restrictions with Bevington surely having a good idea of what the FA expect from the running of clubs in England.

One thing Forest have missed since the departure of former Forest Chief Executive Mark Arthur is links with the FA. For all the argued faults that the former Forest employee had, one positive was his recognised mutual respect between him and the FA which will have only helped Forest in controlling matters at the club. If Bevington is to possibly take up a bigger role then this is one definite positive to help Forest find some stability that they have found hard to come by for quite a while. This is seemingly a step in the right direction for Forest in their constant issues of the running of the club. But one thing is for sure, for Bevington’s role to ever truly be a successful one, generous owner Fawaz Al-Hasawi will have to let the advisor have his influence and let him implement his ideas, even if it means giving up some of the control himself.


About Author

Third year Communications and Media student at Leeds University / Contributor to the72.co.uk / Nottingham Forest Season Ticket Holder